The Internationale Funkausstellung Berlin (IFA), one of the world’s premier trade shows for consumer electronics and home appliances, is being held this year from Sept. 6 to 11. Samsung Electronics and LG Electronics unveiled its latest products for targeting European consumers, including products that utilize AI, 5G, and internet of things (IoT) technology to maximize convenience and connectivity. Samsung unveiled its QLED 8K TVs, its new line of customizable Bespoke refrigerators, and its latest Galaxy smartphone models. LG will try to woo European consumers with its Signature OLED TVs, refrigerators, washing machines, air conditioners, and other appliances, designed in cooperation with Italian architect Massimiliano Fuksas. The photos show Samsung Electronics’ Bespoke line of refrigerators and LG Electronics’ OLED display of a waterfall.