Young S. Koreans ranked small joys in life - can you guess what No. 1 is?

Posted on : 2022-06-18 11:34 KST Modified on : 2022-06-18 11:34 KST
Among the small pleasures, respondents named “a seat opening up immediately upon getting on public transportation”
A shopper peruses the beer selection at a supermarket in Seoul. (Yonhap News)
A shopper peruses the beer selection at a supermarket in Seoul. (Yonhap News)

Filgood, Oriental Brewery’s low-malt beer brand, surveyed 1,000 individuals in their 20s and early 30s on their idea of “small yet reliable pleasures” and announced the results on June 10.

According to the survey, the most popular response selected as a source of “everyday, private pleasures” was “a fridge full of munchies and alcohol” (24.4%). The top three responses selected as a source of “small work life pleasures” was “a seat opening up immediately upon getting on public transportation” (25.2%), “work meeting getting canceled, opening up free time” (24.4%), and “getting a chance to use the corporate credit card” (18.6%).

Respondents said “what they needed most after getting off work” was “retail therapy” (22.5%). They also overwhelmingly selected “pay day” (43.5%) as “the source of strength to get through day after day.”

Filgood commissioned the online polling company Opensurvey to survey 1,000 early-career professionals between the ages 20 and 32 living across South Korea from May 26 to May 27.

Earlier, the brand had carried out an interactive ad campaign through which it asked young professionals to send in hilarious yet heartbreaking stories about their work life on Blind, an anonymous application for professionals, and on its official social media page, last month. The vast majority of participants shared stories about the small everyday pleasures of work rather than its hardships.

Stories selected for the event will be shared on Filgood’s official website and social media through memes created in collaboration with illustrator 25il. The memes will also be featured in the “Good Job Happiness Calendar,” which was released on Monday.

“We hope this survey, which was conducted to encourage the younger generations’ search for small yet reliable pleasures, will foster a greater understanding of the young generation,” said the beer’s brand manager.

By Yu Sun-hui, staff reporter

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