Another important characteristic of the Hankyoreh is that it is read mostly by the white-collar people. As shown in the following tables, the Hankyoreh has a much higher portion of white-collar readers compared to other dailies.

And these readers have higher incomesthan other types of workers in Korea. So the Hankyoreh has a higher percentage of high income earners than other dailies. From this, it is self-evident that the Hankyoreh is the paper that has the audience segment every marketer is looking for. Hankyoreh readers are the very advertising target you are aiming to reach.

mostly by the white-collar people

higher incomes